Angel Investing: Creating Your Thesis, Building Conviction, and Investing in the Future of Work with Stella Garber, Former Head of Marketing at Trello

<p>In this episode of The Vitalize Podcast, Justin Gordon (<a href="https://twitter.com/justingordon212">@justingordon212</a>) talks with Stella Garber (<a href="https://twitter.com/startupstella">@startupstella</a>) former Head of Marketing at Trello and Anger Investor. Stella invests in the future of work and serves as an advisor for Origin Ventures and OpenView. She has invested in 4 women-led funds in 2021 alone and continues to add to her portfolio of more than 25 startups, some of which include Cameo, Tovala, Beam. Her experience as an investor has made her bullish on the value of creating your own investment thesis as an angel investor; being hands-on, and having conviction in your investments.  <br> <br>Before actively angel investing and advising early-stage tech companies and venture funds, Stella built Trello's marketing team and strategy as the first marketing executive and led the team through a $425 million acquisition by Atlassian.</p><p>Stella's Twitter: https://twitter.com/startupstella</p><p>Show Notes</p><ul> <li>How Stella started angel investing (In 2016)</li> <li>How her first investment went public and the second one failed</li> <li>Investing as an LP in venture capital funds</li> <li>Stella's 27 investments so far</li> <li>How Stella thought about her portfolio after her first investment</li> <li>The different ways to do angel investing (LP, SPVs, AngelList syndicates, direct)</li> <li>Why Stella has been doing more direct cap table investing</li> <li>The value of creating your own investment thesis as an angel investor</li> <li>Thinking about where you can add value as an angel investor</li> <li>Areas the Stella enjoys investing in</li> <li>Why Stella invests in the future of work</li> <li>How Stella gets conviction around writing a check</li> <li>How angel investing enables wealth creation</li> <li>How Stella thinks through allocating her angel investing dollars</li> <li>Gender disparity between women sharing deals and men sharing deals</li> <li>Investor networks and the ones St