Ana Melikian – Marketing Is Essential, but Not Enough to Get the Client

BIO: Ana Melikian, Ph.D., is an optimist who had to overcome two bouts with cancer to learn that pursuing happiness is a fallacy. STORY: When Ana started her online coach business, she was looking for the quickest way to find clients. This hunger made her fall for two marketing strategies that never worked. The first was a search engine that promised to be better than Google, and the other was publishing a chapter in a book. LEARNING: Marketing does not get you clients; building relationships does. Have both sales and marketing departments.   “Marketing will not get you the client. Building relationships will.”Ana Melikian  Guest profilehttps://www.linkedin.com/in/anamelikian/ (Ana Melikian, Ph.D.,) is an optimist who had to overcome two bouts with cancer to learn that pursuing happiness is a fallacy. To choose happiness is a much more powerful strategy to tap into our highest human potential. Either by working with leaders and their teams, or other coaches and consultants, Ana supports her clients to break through their mindset limitations and upgrade their psychological operating systems so that they achieve better results than ever in work and life while enjoying the process. Worst investment everWhen Ana moved to the United States from Portugal, she had to reinvent herself professionally. She decided to be an online coach, so she built a website hoping that people would find it. A salesperson contacted her and told her about this search engine that was going to be the next Google. The salesperson showed Ana these really cool and well-done features on the search engine. They did a demo for Ana and convinced her that if she invested in the search engine, she’d secure a permanent placement on page one of search results. Ana signed up believing she’d get more clients than she could handle. She didn’t get a single client. The same thing happened to Ana again. Someone else contacted her online with an idea to write and publish a book that would position her as an expert and get clients quickly. T