ANA Marketing Futures Podcast Episode 21: Share for Good, with Anheuser-Busch

Estrella Jalisco, an beer under the Anheuser-Busch family of brands, noticed that the autocomplete function when typing "Mexicans are" in the Facebook search bar revealed very negative results that did not reflect the truth about Mexican culture. The brand embarked on a mission to change the negative stereotypes through “Share for Good,” a next-generation content marketing campaign, partnering with Mexican artists, filmmakers, designers, and creators to unleash a tidal wave of positive, inspiring content about Mexican people and culture. This is the inaugural episode in partnership with the ANA Awards program, which celebrates great marketing and innovative thinking from the industry’s leading brands. For more information on ANA Awards, visit ana.net/awards.