An In-Depth Guide to Content Marketing for Long-Term Growth

<p>Want to learn how one B2B marketing campaign made $64 million from a $6,000 budget? Ryan Bonnici joins the podcast to share the exact steps he took and how you can follow his strategy. Listen in to hear us talk content marketing, search engine optimization, and how to drive tangible results without using growth hacks.</p> <p><strong>We discussed:</strong></p> <ul> <li><span style="font-weight: 400;">Why you should go after the top of your funnel vs. optimizing for conversions</span></li> <li><span style="font-weight: 400;">How content marketing impacts your sales funnel and drives long-term growth</span></li> <li><span style="font-weight: 400;">Why you have to validate data before you create any piece of content</span></li> <li><span style="font-weight: 400;">How to get into your target buyer&rsquo;s head to find out exactly what they&rsquo;re searching</span></li> <li><span style="font-weight: 400;">Why most of your content shouldn&rsquo;t be about the products you sell</span></li> <li><span style="font-weight: 400;">The effective way to search for keywords based on an intent to buy </span></li> <li><span style="font-weight: 400;">Prioritizing low difficulty keywords vs. high difficulty keywords</span></li> <li><span style="font-weight: 400;">Why you shouldn&rsquo;t rely on blog posts to learn about new strategies </span></li> </ul> <p><strong>Resources:</strong></p> <ul> <li><a href="https://learn.g2crowd.com/the-worlds-most-effective-b2b-marketing-campaign"><span id="hs_cos_wrapper_name" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text" data-hs-cos-general-type="meta_field" data-hs-cos-type="text">The World&rsquo;s Most Effective B2B Marketing Campaign</span></a></li> <li><a href="https://www.hubspot.com/email-signature-generator"><span style="font-weight: 400;">Email Signature Generator by Hubspot</span></a></li> <li><a href="https://ahrefs.com/"><span style="font-weight: 400;">Ahrefs</span></a></li> <li><a href="https://www.semrush.com/"><span style="font-weight: 4