Altcoin Roundup: Three indicators that broad adoption of cryptocurrency is beginning

<p>A spate of significant developments in economics and popular culture imply that 2021 marked the official start of cryptocurrency general acceptance.</p> <p>The march towards widespread adoption of blockchain and cryptocurrencies made significant gains in 2021, as the emergence of decentralised finance (DeFi) and nonfungible tokens (NFT) propelled crypto into the daily focus of mainstream media.</p> <p>From the rise of meme coins like Dogecoin (DOGE) and Shiba Inu (SHIB) to the meteoric rise of the play-to-earn gaming model and popular protocols like Axie Infinity, 2021 has been about demonstrating the revenue-generating options available inside the cryptocurrency ecosystem.</p> <p>And it is not just consumer interaction that indicates that mainstream acceptance of cryptocurrencies is imminent; many high-profile developments in finance and popular culture demonstrate that blockchain technology is gradually becoming a mainstay of global civilisation.</p> <p>Here are some of the most significant happenings in 2021 that show that cryptocurrency general acceptance is imminent:</p> <p>Massive endorsement deals grab the attention of the mainstream media</p> <p>The increase in major endorsement deals and partnership agreements between cryptocurrency-related companies and other major organisations such as sports teams and professional sports organisations, as well as popular celebrities and influencers, has been one of the most significant signs of mass adoption in 2021.</p> <p>Recently, Crypto.com stunned the globe by announcing the signing of a 20-year naming rights agreement with AEG, the world's largest sports and entertainment corporation, to rename the Los Angeles Staples Center Crypto.com Arena.</p> <p>Crypto.com will collaborate with the Los Angeles Lakers and Los Angeles Kings as part of the $700 million arrangement, serving as the popular sports organisations' "exclusive cryptocurrency platform partner."</p> <p>Crypto.com's naming contract follows a similar move by cryptocurrency exchange FTX earlier