All Bets on TikTok to Drive Creator Economy (279)

<p>In breaking news, <a href= "https://www.axios.com/mel-magazine-dollar-shave-club-recurrent-dc6d1893-3717-419f-a2f6-950458514446.html" target="_blank" rel="noopener">MEL magazine is sold</a> by Dollar Shave Club and will begin again in a few months. Joe and Robert discuss why content entrepreneurs should work on exit planning and marketing directors need to focus on M&A.</p> <p><a href= "https://a16z.com/2020/01/21/every-company-will-be-a-fintech-company/" target="_blank" rel="noopener">Is every company a fintech company</a>? Probably not...but the options for content creators to monetize have never been greater. Joe and Robert discuss all the options.</p> <p>And here comes TikTok! The Chinese social media platform <a href="https://www.buzzfeednews.com/article/laurenstrapagiel/tiktok-appears-to-be-testing-a-cameo-like-shoutouts-feature" target="_blank" rel="noopener">launched a Cameo competitor</a>, <a href= "https://newsroom.tiktok.com/en-gb/ed-sheeran-tiktok-show-breaks-records" target="_blank" rel="noopener">hosted one of the largest live streams ever</a>, and now <a href= "https://www.marketingdive.com/news/were-no-longer-a-photo-sharing-app-says-head-of-instagram/602962/" target="_blank" rel="noopener">Instagram is shaking a bit</a>.</p> <p>In rants and raves, Joe comments on the <a href= "https://www.saturdaydownsouth.com/sec-football/so-far-these-5-favorite-nil-deals-sec-players-2021/" target="_blank" rel="noopener">NIL movement</a> that is just starting, and Robert complains about the fear being caused over the "<a href= "https://www.shrm.org/resourcesandtools/hr-topics/talent-acquisition/pages/workers-are-quitting-jobs-record-numbers.aspx" target="_blank" rel="noopener">quitting crisis</a>."</p> <p>------</p> <p>Catch past episodes show notes at <a href= "https://www.thisoldmarketing.site/" target="_blank" rel= "noopener">ThisOldMarketing.site</a>. Get your <a href= "https://radix.website/dot-site" target="_blank" rel= "noopener">.site domain today</a>.</p>