Aliza Licht - Founder & President LEAVE YOUR MARK LLC, Creative Brand Marketing & Digital Strategist, Best-Selling Author

<p>Aliza Licht is the Founder and President of LEAVE YOUR MARK LLC, a creative brand marketing and digital strategy consultancy. Interviewed by Facebook's Site Merchandising Lead and Style Blogger, Sylvie Esmundo, Licht discusses her unlikely route to the fashion world. Although she grew up fashion-obsessed, it wasn't until later in college that she pivoted from pre-med student to Assistant Accessories Editor at Marie Claire Magazine. Licht is most known for her work as the creator and voice behind the award-winning social personality DKNY PR GIRL, and served as DKNY's SVP of Global Communications for 17 years. She is a best-selling author of the popular career development book, <em>Leave Your Mark: Land Your Dream Job. Kill It in Your Career. Rock Social Media.</em>, and host of the LEAVE YOUR MARK podcast. Recognized as a pioneer in digital, Licht was one of the first people in the fashion industry to launch a social media personality and is here to share her vast PR and Branding experience, as well as how to break into the fashion industry.</p>