Aligning AI Technology & User Experience With Ian Houghton & Bryan O'Rourke

<p>This week, on the Fitness + Technology podcast, Bryan O’Rourke hosts a webinar with Ian Houghton on AI & user experience. Ian Houghton is a Senior Product Manager for Mitsubishi and Shosabi, an AI-onboarding system that provides gyms the opportunity to enhance the member onboarding experience. Today, Bryan and Ian discuss AI as an emerging technology to further enhance user experience in the fitness industry space.</p> <p>To learn more about <a href="https://www.fibo.com/">FIBO</a>, please visit: <a href= "https://www.fibo.com/">https://www.fibo.com/</a></p> <p>To learn more about the <a href= "https://www.europeactive.eu/event/EHFF">Europe Health & Fitness Forum</a>, please visit: <a href= "https://www.europeactive.eu/event/EHFF">https://www.europeactive.eu/event/EHFF</a></p> <p><strong>One Powerful Quote:</strong></p> <p>5:47: “User experience is the emotion that is evoked as a result of every aspect of a member or user’s interaction with a product or company that contributes to overall perceptions and satisfactions.”</p> <p><strong>4-10 Bullet Points (w/ timestamps) - Highlighting key topics discussed:</strong></p> <p>3:12: Bryan opens the show by introducing Ian and his background.<span class="Apple-converted-space"> </span></p> <p>5:26: Bryan gives an overview on user experience and how businesses use data to better serve their customers.<span class= "Apple-converted-space"> </span></p> <p>9:55: Bryan shares his four pillars to user experience.<span class="Apple-converted-space"> </span></p> <p>11:24: Ian shares his opinion on adopting the four pillars for user experience to gain a competitive advantage.<span class= "Apple-converted-space"> </span></p> <p>12:29: Bryan and Ian talk about the components of AI for user experience.<span class="Apple-converted-space"> </span></p> <p>16:20: Ian explains Shosabi’s technology and what it’s used for.<span class="Apple-converted-space"> </span></p> <p>19:45: Ian answers questions from the audience about Shosabi.<span class="Apple-converted-space"> </span></p> <p><s