Alexandra Watkins: Take Control of Your Name and Brand

<p><strong>In this episode, Steve Fretzin and Alexandra Watkins discuss:</strong></p><ul><li>The profession of naming. </li><li>Brand, personal, and business naming. </li><li>Identifying what makes you unique and your brand personality. </li><li>Creating a consistent message across your brand, social media, and all aspects of your business. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>People fall in love with brands, but it doesn’t happen overnight. </li><li>The name is the soul of your brand. If you name it correctly, you can attract the business you want to work with off of the name alone. </li><li>Brainstorm by using all of your online resources. Using colors on a whiteboard is outdated and one of the worst ways to brainstorm. </li><li>Review your client testimonials - understand what words they are using to describe what you are helping them with, even if it isn’t the language you would have used. </li></ul><p> </p><p><i><strong>"Use your moniker, use your name everywhere that you can. It's going to help people remember you."</strong></i><strong> —  Alexandra Watkins</strong></p><p> </p><p>Get a free copy of Steve’s book <i>“Sales-Free Selling”</i> here: <a href="http://www.fretzin.com/sales-free-selling">www.fretzin.com/sales-free-selling</a></p><p> </p><p><strong>Thank you to our Sponsors!</strong></p><p>Overture: <a href="https://overture.law/">https://overture.law/</a></p><p>Moneypenny: <a href="https://www.moneypenny.com/us/">https://www.moneypenny.com/us/</a></p><p>Get Visible:<a href="https://www.getvisible.com/"> https://www.getvisible.com/</a></p><p> </p><p><strong>Episode References: </strong></p><ul><li>Beyond Curious - <a href="https://podcasts.bcast.fm/beyond-curious">https://podcasts.bcast.fm/beyond-curious</a></li></ul><p> </p><p><strong>About Alexandra Watkins:</strong> Alexandra Watkins is a brand name expert and author of the Inc. Top 10 Marketing Book, “Hello, My Name is Awesome: How to Create Brand Names That Stick." She is the founder of Eat My Words, a naming firm that