AI: The End Is Near (378)

<p>In this episode of #ThisOldMarketing, Joe and Robert talk about the 22-word statement from the creators of AI. Simply put, we are in big trouble.</p> <p>WPP launches a content engine with Nvidia that will make the production of ads quicker and easier because of AI. I know...everything we always wanted.</p> <p>Elon continues to push Twitter over the edge, including a big middle-finger to the EU's Disinformation Code of Practice, and the formal outsourcing of their ad unit.</p> <p>And finally, does purpose-driven content have a place with "everybody" brands today?</p> <p>Rants and raves include a fan moment at the Indy 500 and the hope that Peloton has righted the ship.</p> <p><strong>This week's links:</strong></p> <p><a href= "https://www.morningbrew.com/daily/stories/2023/05/30/ai-could-destroy-humanity-ai-s-creators-say?mbcid=31642653.1189573&mid=f8eba9ee5da4bad2190c441240f5c0cf&utm_campaign=mb&utm_medium=newsletter&utm_source=morning_brew" target="_blank" rel="noopener">AI Could Destroy Humanity</a></p> <p><a href= "https://www.marketingbrew.com/stories/2023/05/30/wpp-is-building-an-ai-fueled-content-engine-with-chipmaker-nvidia" target="_blank" rel="noopener">WPP Building AI Content Engine</a></p> <p><a href= "https://techcrunch.com/2023/05/27/elon-musk-twitter-eu-disinformation-code/" target="_blank" rel="noopener">Elon Drops Moderation</a></p> <p><a href= "https://digiday.com/marketing/with-advertising-in-flux-twitter-is-outsourcing-ad-monetization-to-ad-tech/" target="_blank" rel="noopener">Twitter Outsources Ads</a></p> <p><a href= "https://www.mediapost.com/publications/article/385867/twitters-value-falls-to-a-third-of-its-purchase-p.html" target="_blank" rel="noopener">Twitter Worth One-Third Less</a></p> <p><a href= "https://www.wsj.com/articles/combative-consumers-change-the-marketing-strategy-for-target-and-bud-light-97ca0ac2" target="_blank" rel="noopener">Purpose-Driven Marketing</a></p> <p><a href= "https://www.marketingdive.com/news/peloton-brand-refresh-revenue-gym/651117/" target="_blank" re