Advertising’s Role in the Cultural Conversation With Elizabeth Paul

<p>Culture comes from the margins.</p> <p>But, in advertising, creatives take that culture and put it front-and-center.</p> <p>And whether that’s good or bad depends on how they join the cultural conversation.</p> <p>My guest today is <a href="https://www.linkedin.com/in/elizabethpaul">Elizabeth Paul</a>, CSO at <a href="https://martinagency.com/">The Martin Agency</a>, who joins the show to discuss how brands and agencies can become better stewards of popular culture.</p> <p>We cover:</p> <p>- The importance of mission and purpose to any organization</p> <p>- How marketers can engage popular culture responsibly and elevate the diverse voices creating it</p> <p>- How Elizabeth put this into action in a campaign for Old Navy</p> <p><em>Find this interview and many more by subscribing to BRAND-SIDE on </em><a href="https://open.spotify.com/show/7AFZgVmcq8wb3AhQh4fG7t?si=cZopRHptTOKnA2PqEaoSEQ"><em>Spotify</em></a><em>, on </em><a href="https://podcasts.apple.com/us/podcast/brand-side/id1515838590"><em>Apple Podcasts</em></a><em>, or on our </em><a href="https://www.celtra.com/"><em>website</em></a><em>.</em></p>