Advertising's Digital Future with PubMatic CEO Rajeev Goel

<p>The advertising industry is going through a transformation.</p> <p>There's a confluence of events that are demanding it to make some recent higher-level changes. Consumer privacy concerns are escalating, and they're causing Big Tech companies like <strong>Apple</strong> (Nasdaq: AAPL) and <strong>Alphabet</strong> (Nasdaq: GOOGL) to phase out the third-party cookie. Walled gardens like <strong>Meta Platforms </strong>(Nasdaq: FB) are at the risk of crumbling down as advertisers are looking to a more open internet for alternatives. People are moving away from their desktops and their iPads back to the television, where they're migrating away from traditional cable in preference of a la carte Connected TV programming.</p> <p>All of these changes are rewriting the script for the industry. It's becoming more important than ever to establish a direct, genuine relationship with individuals. And that's unlocking an entirely new approach to digital, programmatic advertising.</p> <p>What will all of this mean for investors? What impact will the higher-level tech changes have on the largest companies of the S&amp;P 500? And are there pure-play opportunities that are arising and taking advantage of the fastest-growing segments of the market?</p> <p>To answer these questions, we've brought in an expert. <a href="https://pubmatic.com/directory/rajeev-goel/">Rajeev Goel</a>&nbsp;is the co-founder and CEO of&nbsp;<strong>PubMatic</strong> (Nasdaq: PUBM). PubMatic is a publicly-traded company who serves as a sell-side platform for programmatic advertising. It helps publishers — who create websites, podcasts, mobile apps, or streaming TV stations — to monetize their content by placing targeted advertisements. Rajeev is one of the innovators in this space; he's very in-tune with the direction his industry is heading and is always two steps ahead of his competition.</p> <p>In this exclusive interview, Rajeev chats with 7investing lead advisors Simon Erickson and Luke Hallard about the changes taking place in advertising and how