Adam Arkfeld: Measurable Marketing with Pay-Per-Click Advertising

<p><strong>In this episode, Steve Fretzin and Adam Arkfeld discuss:</strong></p><ul><li>Sales and marketing working hand in hand. </li><li>Diagnosing what is happening in your marketing. </li><li>Who pay-per-click works best for. </li><li>Tracking the data of your marketing campaigns. </li></ul><p> </p><p><strong>Key Takeaways:</strong></p><ul><li>Measurement creates integrity - the numbers don’t lie. </li><li>You have to have clean metrics that you can rely on to understand what is happening with the marketing campaigns. </li><li>Targeted and paid marketing changes rapidly, anything more than 6 months ago and it really is a different world. </li><li>YouTube is an untapped market for most lawyers. </li></ul><p> </p><p><i><strong>"The nice thing about running paid advertising is you can measure everything, and you can make every decision based on analytics and data. It's foundational for what we do and I think it should be foundational for all marketing, to be honest."</strong></i><strong> —  Adam Arkfeld</strong></p><p> </p><p><strong>Connect with Adam Arkfeld:  </strong></p><p>Website: <a href="https://www.growwithprevail.com/">https://www.growwithprevail.com/</a></p><p>LinkedIn: <a href="https://www.linkedin.com/in/adamarkfeld/">https://www.linkedin.com/in/adamarkfeld/</a></p><p> </p><p><strong>Connect with Steve Fretzin:</strong></p><p>LinkedIn:<a href="https://www.linkedin.com/in/stevefretzin/"> Steve Fretzin</a></p><p>Twitter:<a href="https://twitter.com/stevefretzin"> @stevefretzin</a></p><p>Facebook:<a href="https://www.facebook.com/salesresults/"> Fretzin, Inc.</a></p><p>Website:<a href="https://fretzin.com/"> Fretzin.com</a></p><p>Email: <a href="mailto:Steve@Fretzin.com">Steve@Fretzin.com</a></p><p>Book:<a href="https://www.amazon.com/Ambitious-Attorney-Doubling-Collection-Published/dp/1791611362/ref=sr_1_3?keywords=steve+fretzin&qid=1559228278&s=gateway&sr=8-3"> The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business</a> and<a href="https://fretzin.com/about/books/"> more!