Achint Setia: Laying the Foundations of Fashion-Tainment

<p>On this episode, Vineet talks to Achint Setia, VP, Marketing at fashion-commerce giant Myntra. Achint tells Vineet about how Myntra is deepening India’s relationship with fashion through a fully developed entertainment &amp; sports strategy. Vineet also asks Achint about how Myntra measures investments in these spaces compared to more RO driven channels.</p><p>You can find&nbsp;Achint Setia on LinkedIn: @https://www.linkedin.com/in/achintsetia/?originalSubdomain=in</p><p>You can find&nbsp;Achint Setia on Twitter: @setia_achint</p><p><a href="https://twitter.com/setia_achint?lang=en" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://twitter.com/setia_achint?lang=en">https://twitter.com/setia_achint?lang=en</span></a></p><p>You can find&nbsp;Achint Setia on Twitter: @achintsetia</p><p><a href="https://instagram.com/achintsetia?utm_medium=copy_link" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://instagram.com/achintsetia?utm_medium=copy_link">https://instagram.com/achintsetia?utm_medium=copy_link</span></a></p><p>Follow Vineet on Twitter &amp; Instagram: @ashcharyafuckit</p><p><a href="https://twitter.com/ashcharyafuckit" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://twitter.com/ashcharyafuckit">https://twitter.com/ashcharyafuckit</span></a> and </p><p><a href="https://instagram.com/ashcharyafuckit" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://instagram.com/ashcharyafuckit">https://instagram.com/ashcharyafuckit</span></a></p><p>You can listen to this show and other awesome shows on the IVM Podcasts app on Android: <a href="https://ivm.today/android" rel="noopener noreferrer" target="_blank"><span data-auto-link="true" data-href="https://ivm.today/android">https://ivm.today/android</span></a> or iOS: https://ivm.today/ios, or any other podcast app.</p><p>You can also check out our website at <a href="http://www.ivmpodcasts.com/" rel="noopener norefe