Accounting to Maximize People, Performance, and Profits with Stephen King of GrowthForce

<p><a href="https://www.linkedin.com/in/stephenkingcpa/">Stephen King</a>, Founder and CEO of <a href="https://www.growthforce.com/">GrowthForce</a>, joins today’s podcast with some great insight for business leaders. Accounting is a key business function, providing data to help you manage your strategy. Smaller businesses and startups need to deal with the added cost of this function, which often comes even before they have the revenue to cover it.</p><p>King explains that outsourcing this function is the solution to this conundrum. Outsourcing gives businesses the expertise at a fraction of the cost. Companies that provide this service have developed efficient processes that match the scale. He states this approach can be replicated in other business functions that are outside your core expertise, too. </p><p>King expounds on efficiency further with his view on automation. He talks about how several business functions can be repeated and replicated by software. Breaking them down into processes can allow more efficient operations. He also argues against the notion that automation takes away jobs. Automation will increase the quality of the workforce and give them better jobs as the business shifts upward.</p><p>Another key discussion is around business finances. King talks about how businesses seem to be obsessed with the amount of money they raise or sell. He argues that what matters is what is kept, and businesses need to focus on profits first. By setting profit goals, a company can plot their cost and determine how much they need to sell. This results in a healthier, sustainable business that benefits owners, investors, employees, and customers.</p><p>Business leaders looking to enhance their perspective into business fundamentals like finance will find this episode full of insight.</p><ul><li>Email - <a href="mailto:stephen@growthforce.com">stephen@growthforce.com</a></li><li>Website - <a href="https://www.growthforce.com/">growthforce.com</a></li><li>LinkedIn - <a href="https://www.linkedin.com/in/stephen