A Zero Paid Media Policy with Ynzo van Zanten, Chief Evangelist at Tony's Chocolonely

In this episode of The Physical Product Movement, we're joined by Ynzo van Zanten, Chief Evangelist at Tony's Chocolonely... A global chocolate brand that produces a 100% hundred percent slave free product. Ynzo shares the opportunity for brands to become mission driven and how this mission needs to be baked into the company's DNA. He also shares Tony's success at promoting their mission, becoming a successful global brand all while maintaining a zero paid media policy.