A Super domain name - DNW Podcast #412

<p><span style="font-weight: 400;">Have you ever wondered what happens behind the scenes when a compny goes through a rebrand and acquires a new domain name? On today's show, I talk with Radhika Duggal, Chief Marketing Officer of Super, about her company's rebrand to Super and acquisition of super.com. She explains that the company had a document with six core reasons acquiring super.com made sense. We also talk about the negotiation process and why the company decided to hire a domain buyer broker to close the deal.</span></p> <p><span style="font-weight: 400;">Sponsor:</span> <a href= "http://sav.com/dnw/backorder"><span style= "font-weight: 400;">Sav.com backorders</span></a></p>