A Marketing Platform and 📚 Content Library Purpose-Built for the Accounting Profession| Ian Christie

<p>Today I’m speaking with Ian Christie, CEO & Founder of BOMA Marketing</p> <p>In this episode, we talk about . . .</p> <ul> <li>How the BOMA platform works, and how it intersects with Xero.</li> <li>How businesses can differentiate themselves if they’re all accessing the same content</li> <li>The impact on SEO if multiple businesses are using the same content.</li> <li>How accountants and bookkeepers can support their clients through digital marketing</li> <li>The origin story, and the lead up to and their huge launch at Xerocon.</li> <li>How can they entwine digital marketing and their online presence, to help clients appreciate their value?</li> </ul> <p>Subscribe to the Accounting Apps newsletter here <a href= "http://%20HeatherSmithAU.COM">http:// HeatherSmithAU.COM</a></p>