A-List Copywriter Carline Anglade-Cole Shares Freelancer Secrets

<img src="https://copywriterspodcast.com/images/banner/copywriterspodcast180.jpg" /> <br />We’re back Carline Anglade-Cole, is a top copywriter with a track record and a level of creativity anyone else would be jealous of. <br /> Her latest book is called, “My Life as a 50+ White Male.” That’s because, as a biracial woman, Carline has successfully found a way to get into the mindset of her prospect. Which, as you can imagine, is quite different than she is! <br /> Last week, Carline traced back the lessons of her career as an in-house copywriter for Phillips Publishing, and especially her mentorship with the late Clayton Makepeace. <br /> She’s back today because she has agreed to share some of her highly valuable freelancer secrets, which everybody needs to hear -- even if you’re not a freelancer! <br /> She generously agreed, and that’s what we’ll talk about today. <br /> Here is what I asked her: <br /> 1. In your new book, you write: <br /> “You’ve got to remember, when you’re a freelancer, your first client is YOU!” <br /> Sage advice, and I’ve never heard it put quite that way before. How about a couple tips for freelance copywriters on marketing themselves? <br /> 2. You were raising your kids both in your time as a team member at Phillips, and as a freelancer. Could you talk about the challenges you faced in your two roles as mom and copywriter, and how you handled the challenges? <br /> 3. What were the most important lessons you learned from your first gig, writing the male potency product promo? <br /> 4. What are the biggest mistakes you see freelance copywriters making? What should they do instead? <br /> 5. This part in your book really impressed me: <br /> “If I was not comfortable with the product, why should I try to sell it to my market? These folks are counting on me to look out for them. <br /> “I really believe that’s a big reason for my success. It’s much easier to write strong sales copy and get controls when your products actually help people.” <br /> Could you talk about that and how it