A Gem of a Marketing Campaign (Storytime)

<p>How did diamonds become a girl’s best friend?&nbsp;</p><p>In this special segment, Daniel’s flying solo to take an in-depth look at some of advertising’s greatest wins, and this week, he’s revealing how DeBeers turned a fledgling mining company into a diamond empire.&nbsp;</p><p>Find out how DeBeers utilized clever copywriting and influencer seeding to revolutionize the world of advertising in the mid-19th century and what lessons we can learn from this remarkable campaign.&nbsp;</p><p>&nbsp;</p><p>Follow Daniel:</p><p>Twitter:<a href="https://www.twitter.com/Dmurr68" rel="noopener noreferrer" target="_blank"> https://www.twitter.com/Dmurr68</a></p><p>LinkedIn:<a href="https://www.linkedin.com/in/daniel-murray-marketing" rel="noopener noreferrer" target="_blank"> https://www.linkedin.com/in/daniel-murray-marketing</a></p><p>&nbsp;</p><p>And thanks to our episode sponsor, Retention.&nbsp; What do brands like Warby Parker, Dr. Squatch, Vital Proteins, and Blendjet all have in common? Retention.com is their highest-performing ROAS channel by far. Visit<a href="http://www.retention.com/" rel="noopener noreferrer" target="_blank"> Retention.com</a> to book a demo today.&nbsp;</p><p>Sign up for The Marketing Millennials newsletter: <a href="http://www.workweek.com/brand/the-marketing-millenials" rel="noopener noreferrer" target="_blank">www.workweek.com/brand/the-marketing-millennials</a></p><p>Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: <a href="http://www.workweek.com/" rel="noopener noreferrer" target="_blank">www.workweek.com</a></p>