A Framework for Growing eCommerce Brands From Scratch With Matt Edmundson, CEO of Aurion Digital

<p>Matt Edmundson is the CEO of a self-branded ecommerce coaching and consulting company, Matt Edmundson Ltd. As a longtime ecommerce entrepreneur, Matt has multiple businesses, recently exiting The Jersey Company after running it for over ten years.</p> <p>Matt loves the craft of growing ecommerce brands and is currently re-launching his ecommerce masterclass. He is also the CEO of Aurion Digital, an ecommerce services business that takes away the pain and uncertainty of running an ecommerce business.</p> <p>Additionally, Matt is the host of the <em>eCommerce Podcast</em>, where he interviews digital expert entrepreneurs and business leaders from around the world. Interestingly, Matt is also a reverend.</p> <h2>In this episode…</h2> <p>Building a successful ecommerce brand is a repeatable process if you nail down a framework that works. According to today's guest, Matt Edmundson, who recently exited one of his ecommerce businesses, there are seven core areas to focus on to grow your business.</p> <p>The first area of concentration is your branding. Whether you're a new or established business, branding involves understanding who you're trying to reach and how and where to reach them in the most impactful way possible. If you skip the branding step, you will likely do a poor job with the following six steps. Want to learn about the rest of the steps and how to execute them properly?</p> <p>In this episode of the <em>eCommerce Profits Podcast</em>, Joshua Chin talks with the CEO of Matt Edmundson Ltd, Matt Edmundson. They discuss the intersection of his passion for ecommerce and being a reverend, discovering and staying true to your core values, the ecommerce growth framework, lessons, and philosophies.</p>