A CEO’s Guide to Building a No-BS Personal Brand (& Reviving a Dying Business)

<p>He transformed his online education business from losing money to profiting several million dollars in a year by revisiting and refining his strengths in personal branding. After a bold and probably crazy decision, including a complete team restructuring, he turned his business around. His name? Jonathan Goodman. The Founder of <em>Personal Trainer Development Center</em> and Author of <em>Ignite the Fire</em> joins me today to share how he managed to save his business and reach success.</p><p><strong>Topics Covered:</strong><br></p><ul> <li>(00:00) - Intro </li> <li>(02:35) - The Obvious Choice </li> <li>(04:50) - From fitness mentor to million-dollar empire </li> <li>(06:21) - Ego, pandemic profits, and lessons learned </li> <li>(14:58) - The absurdity of chasing profits without a plan </li> <li>(18:59) - Embrace the basics and stay consistent </li> <li>(23:00) - One seminar, DVD, or online course at a time </li> <li>(26:56) - Make yourself the star of your brand </li> <li>(33:49) - The art of reinventing success </li> <li>(39:53) - Play your own game to beat Michael Jordan</li> </ul><br><p>***</p><p>→ <strong>Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails</strong>:<strong> </strong><a href="https://www.everyonehatesmarketers.com/">everyonehatesmarketers.com</a><br>→ <strong>See my pretty face on LinkedIn</strong>: <a href="https://www.linkedin.com/in/louisgrenier/">https://www.linkedin.com/in/louisgrenier/</a><br>→ <strong>Leave a review on Apple Podcasts:</strong> <a href="https://podcasts.apple.com/us/podcast/everyone-hates-marketers/id1221256195?itscg=30200S&amp;itsct=podcast_box">https://apple.co/3p4wL4r</a><br>→ <strong>Leave a review on Spotify:</strong> <a href="https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo">https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo</a></p><p><br>Finally...</p><p>If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@everyonehatesmarketers.