A $3000 Story. Was it Really Worth It? | Ep. #1246

<p><span style="font-weight: 400;">In episode #1246, we talk about a $3,000 story and if it was really worth it or not? Have you ever invested in something and then wondered if it was actually money well-spent? For today’s show, Neil interviews Eric on his experience of spending $3,000 to go to a conference to discover if it was really worth the hype. Tune in to discover the importance of building a story for your brand, where to use it, and Eric’s three biggest takeaways from attending the event.</span></p> <p><strong>TIME-STAMPED SHOW NOTES:</strong></p> <ul> <li>[00:25] <span style="font-weight: 400;">Today’s topic: A $3,000 Story: Was it Worth it or Not?</span></li> <li>[00:47] <span style="font-weight: 400;">When it is better to opt for the book: better value for money.</span></li> <li>[01:09] <span style="font-weight: 400;">Why Eric decided to build an external story for his brand.</span></li> <li>[01:43] <span style="font-weight: 400;">What convinced Eric to attend the conference?</span></li> <li>[02:23] <span style="font-weight: 400;">The story Eric created for ClickFlow: what do they do?</span></li> <li>[03:40] <span style="font-weight: 400;">The process you go through at the conference: creating your brand script.</span></li> <li>[04:44] <span style="font-weight: 400;">Brand script for ClickFlow: what does a brand script entail?</span></li> <li>[05:38] <span style="font-weight: 400;">How to access a brand script template for your business.</span></li> <li>[06:14] <span style="font-weight: 400;">Three biggest tips Eric learned from the conference.</span></li> <li>[07:50] <span style="font-weight: 400;">Understanding where to implement or use your story in your marketing. </span></li> <li>[08:31] <span style="font-weight: 400;">That’s it for today!</span></li> <li>[03:24] <span style="font-weight: 400;">To stay updated with events and learn more about our mastermind, go to the</span> <a href= "https://marketingschool.io/growth-accelerator-mastermind"><span style="font-weight: 400;"> Marketing School</span