#99: The Shift in Selling: Using Five Stages to Determine Efficacy - Pip Coburn and Brynne Thompson

<p>Selling gets a bad rap, but we’re here to talk about it today because I really feel it's an underestimated power for investors for their toolkit AND an underestimated shift in society. &nbsp;For investors, this tool is a double whammy of personal efficacy and investor foresight!</p> <p>On the first topic: understanding selling gives you a better antenna to determine signal from noise. More on that in the conversation.</p> <p>On the second, how selling happens and why it is or is not effective is changing dramatically, which means revenue visibility, and retention and long term cash flow visibility would also be changing,</p> <p>Let's jump in.</p>