#99 – Chala Dincoy - CEO & Founder of The Repositioning Expert who’s on a mission to change the world, one elevator pitch at a time.

<p class="" style="white-space: pre-wrap;" data-pm-slice="0 0 []"> <a href="https://www.linkedin.com/in/chaladincoy/" target="_blank" rel="noopener">Chala Dincoy</a> is on a mission to change the world, one elevator pitch at a time.  She is the CEO and Founder of <a href="https://repositioner.com/" target="_blank" rel= "noopener">The Repositioning Expert</a>, a division of Coachtactics, and a Marketing Strategist who helps professional service companies change their messaging to attract more decision makers.</p> <p class="" style="white-space: pre-wrap;">Get introduced to Chala on this Manage 2 Win podcast.  Then get your free gift from Chala at <a href="http://www.repositoner.com/gift" target="_blank" rel="noopener">www.repositoner.com/gift</a> and register for her powerful October 20th event – <a href= "http://www.repositioner.com/differentiate" target="_blank" rel= "noopener">www.repositioner.com/differentiate</a>.  Don’t miss this podcast, or her event to help you uncover your unique, most profitable super-niche to help you differentiate your business (because 86% of buyers can’t tell the difference between you and your competitors!).</p> <p class="" style="white-space: pre-wrap;">In her former life, Chala was an award-winning marketer at companies such as Pepsi, Pizza Hut, Frito Lay, Diageo, Playtex and BIC Inc for 20 years. Now she’s a marketing consultant, the author of Gentle Marketing: A Gentle Way To Attract Loads Of Clients, and How To Win Friends the Way Apple Wins Customers. In addition, Chala is a regularly featured expert on major television networks such as ABC, NBC, CBS, Fox, as well as a popular speaker at International conferences.</p> <p class="" style="white-space: pre-wrap;">Having been a purchaser of services in her role as a marketing manager for Tier 1 corporations for decades, Chala is able to help professional service providers to break through the competitive landscape and to get through to the corporate decision makers faster and in a more relevant way. This, in turn ensures a consist