98 - What’s the 80-20 Rule in Jewelry Marketing?

<p>Developed by Italian economist Vilfredo Pareto in the early 1900s, the Pareto principle, or "the 80-20 rule", states that approximately 80% of the results come from 20% of the causes or efforts. Did you know that the Pareto principle has a place in jewelry marketing? When it comes to marketing, a common trend among many jewelry businesses is that 80% of revenue will actually only come from 20% of customers because that minority consists of the best and most loyal customers who buy frequently. Do you find that's true with your business? Listen to this episode to learn more.</p> <p>Check out the accompanying blog post here: <a class= "components-external-link edit-post-post-link__link" href= "https://joyjoya.com/2020/09/24/whats-the-80-20-rule-in-jewelry-marketing/(opens%20in%20a%20new%20tab)" target="_blank" rel="noopener"><span class= "edit-post-post-link__link-prefix">https://joyjoya.com/2020/09/24/</span><span class="edit-post-post-link__link-post-name">whats-the-80-20-rule-in-jewelry-marketing</span><span class="edit-post-post-link__link-suffix">/</span></a></p>