97 - Radical Authenticity w/ Erin Hatzikostas

<p><span style="font-weight: 400;">Today on She Sells Radio, Elyse is sitting down with Erin Hatzikostas to talk about elevating your business through radical authenticity. Erin is a former Corporate CEO turned Professional Pot-Stirrer. She's the CEO & Founder of</span> <a href= "https://quaxel1.net/v1/t/c/3af24b22-2437-e294-0e90-e176b19cf8e6/gm%3A4facac1e-1e84-4e7c-bfee-2df14e8be7ef/elyse%40brandbuildersgroup.com/?https%3A%2F%2Fwww.bauthenticinc.com="> <span style="font-weight: 400;">b Authentic inc</span></a><span style="font-weight: 400;">, and a best-selling author, TEDx speaker, career coach, nationally-published thought-leader, and podcast co-host of</span> <a href= "https://quaxel1.net/v1/t/c/3af24b22-2437-e294-0e90-e176b19cf8e6/gm%3A4facac1e-1e84-4e7c-bfee-2df14e8be7ef/elyse%40brandbuildersgroup.com/?https%3A%2F%2Fwww.bauthenticinc.com%2Fpodcast="> <em><span style="font-weight: 400;">b Cause with Erin & Nicole</span></em></a><span style="font-weight: 400;">. In February of this year, Erin released her first book,</span> <em><span style= "font-weight: 400;">You-Do-You-ish: Unleash Your Authentic Superpowers to Get the Career You Deserve.</span></em><span style= "font-weight: 400;"> </span></p> <p> </p> <p><span style="font-weight: 400;">Erin spent her first 22 professional years in the corporate world, stepping into huge roles and finding massive success. Just as she was at her best, she had the itch to do something new. When she made the announcement that she would be leaving her position at her corporate job, many of her colleagues commented that they would miss her authenticity. This was a lightbulb moment. Erin wasn’t just walking around with an uninhibited version of herself, it was an intentional effort to be authentic. She had learned to use authenticity as her secret weapon--her superpower--and she wanted to show others how they could do the same. </span></p> <p> </p> <p><span style="font-weight: 400;">There is certainly a balance of authenticity and how much you share. Authenticity doesn’t mean fu