96. How to Make it Easy to Do Business With You With Nikki Rausch

<p><span style="font-weight: 400;">I am very excited to bring back Nikki Rausch, from</span> <a href= "http://yoursalesmaven.com"><span style="font-weight: 400;">Sales Maven</span></a> <span style="font-weight: 400;">and one of my very favorite people on earth. You have heard Nikki’s name on the show before, and even her voice a couple of times – she is the first repeat guest ever on the show…but last time she was here she was doing the interviewing when the brainy pricing course first launched. Now, I’m asking the questions and we are having more of a comfortable conversation about ways to make it easy for people to do business with you.</span></p> <p><span style="font-weight: 400;">I’ve had the joy of knowing Nikki for over 5 years now (almost 10? I’ve lost count!). We were in the same networking group and always got along. When I started doing freelance work while still in a corporate space, Nikki was one of my early clients – she hired me to edit her second book! I’m actually mentioned in the acknowledgements for her book</span> <a href= "https://www.amazon.com/Buying-Signals-green-light-increase/dp/1933750138/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1586827412&sr=8-1"> <span style="font-weight: 400;">Buying Signals</span></a><span style="font-weight: 400;">, (though my last name is different). That book is awesome by the way, as is her third book</span> <a href= "https://www.amazon.com/Selling-Staircase-Mastering-Art-Relationship/dp/1072698781/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1586827474&sr=8-1"> <span style="font-weight: 400;">The Selling Staircase</span></a><span style="font-weight: 400;">.</span></p> <p><span style="font-weight: 400;">Nikki and I don’t study exactly the same thing, but her background in neuro-linguistic programming (NLP) has a lot of similarities to behavioral economics. It is understanding and speaking better to the brain’s natural tendencies…so it is no wonder we get along so well. </span></p> <p><span style="font-weight: 400;">We have an amazing conversation about making it easy f