96. 4 Steps to Better Storytelling w/ Michael Ashford

<p><span style="font-weight: 400;">Customer experience is the emotions that a customer feels about your organization. The gateway to strengthening the positive emotions of your consumers is great storytelling.</span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, I interview</span> <a href= "https://www.linkedin.com/in/michael-ashford-32620531/"><span style="font-weight: 400;"> Michael Ashford</span></a><span style="font-weight: 400;">, Director of Marketing at</span> <a href= "https://thereceptionist.com/"><span style="font-weight: 400;">The Receptionist</span></a><span style="font-weight: 400;">, about the importance of storytelling in marketing.</span></p> <p> </p> <p><span style="font-weight: 400;">Listen to Michael and I discuss...</span></p> <p> </p> <p><span style="font-weight: 400;">- What it means to build heroic content</span></p> <p> </p> <p><span style="font-weight: 400;">- Dos and don’ts of marking using car commercial examples</span></p> <p> </p> <p><span style="font-weight: 400;">- Donald Miller’s</span> <a href="https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers-ebook/dp/B06XFJ2JGR"> <span style="font-weight: 400;">Building a StoryBrand</span></a></p> <p> </p> <p><span style="font-weight: 400;">- How storytelling begins with intentional listening</span></p> <p> </p> <p><em><span style="font-weight: 400;">Subscribe, listen, and rate/review the Customer Experience Podcast on</span></em> <a href= "https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989"> <em><span style="font-weight: 400;">Apple Podcasts</span></em></a><em><span style= "font-weight: 400;">,</span></em> <a href= "https://open.spotify.com/show/6dv6SvwyqOI02pjzJ8srQq"><em><span style="font-weight: 400;"> Spotify</span></em></a><em><span style= "font-weight: 400;">,</span></em> <a href= "https://play.google.com/music/listen?u=0#/ps/Ib4mg6ojo5rlrqjdjcdg6oiyx3q"> <em><span style="font-weight: 400;">Google Play</span></em></a> <em><span style="font-weight: 400;">or</span></em> <a