95 - How She Hit 7 Figures By Breaking ALL the Rules w/ Lisa Woodruff

<p><span style="font-weight: 400;">Welcome back to She Sells Radio with your host, Elyse Archer. This week, Elyse is sitting down with Lisa Woodruff, productivity specialist, home organization expert, and founder and CEO of</span></p> <p><span style="font-weight: 400;">Organize 365®. Lisa provides physical and motivational resources teaching busy women to take</span></p> <p><span style="font-weight: 400;">back control of their lives with functional systems that work. Today, Lisa is sharing with us how she built a million-dollar business in a way that felt right to her, and how we can apply that mindset to our work. </span></p> <p> </p> <p><span style="font-weight: 400;">At the end of 2011, Lisa quit her job and decided it was time for her to land in her ‘forever career’ as an entrepreneur. She’s a 4th generation female college graduate and 4th generation female business owner, so it’s in her blood. She knew she had be hiding behind ‘traditional’ positions, and even though she was going in not knowing what she would sell, she knew she would scale online. However, she noticed that people in her space were making money from ads, which she couldn’t as she didn’t have the traffic to her blog. From there, she started her podcast, which now has hit over 10 million downloads. She realized over the course of this time that she is a teacher at heart. She runs everything like she is an educator, and in order to provide transformation, she had to impart actionable knowledge--which manifested, in this case, as a partnership with an online community, course, and physical product. That way, her pricing is up to her and she can quantify the value she is bringing on her own scale. </span></p> <p> </p> <p><span style="font-weight: 400;">Lisa understands that she could take all the good things she’s learned and knows the impact her course, community, and product can bring. Because of that, she can cater the value she brings to women, as she understands that more often than not, women have a unique goal in their heart that they eith