95: Copywriting 101 + Creating Your Brand Voice & Personality w/ Rita Olds

<p><strong>Nam</strong><strong>e:</strong> <span style= "font-weight: 400;">Rita Olds</span></p> <p><strong>Age:</strong> <span style= "font-weight: 400;">35</span></p> <p><strong>Business Name:</strong> <span style= "font-weight: 400;">Rita Olds & Co.</span></p> <p><strong>Current Title:</strong> <span style= "font-weight: 400;">CEO & Sr. Copywriter</span></p> <p><strong>Location:</strong> <span style= "font-weight: 400;">Atlanta, GA</span></p> <p><strong>Educational Background:</strong> <span style= "font-weight: 400;">BA in English Writing with a concentration in Corporate Communication</span></p> <p><span style="font-weight: 400;"> </span></p> <p><strong>About Rita:</strong></p> <p><span style="font-weight: 400;">Rita Olds is a copywriter who helps women develop their signature voice so they can sell more authentically and generate more revenue. Her main mission is to empower Black women & femmes to find, develop, and use their voices to change the world. She helps clients write persuasive science-based web copy with hella personality and have stress-free launches with words that sell. </span></p> <p> </p> <p><strong>DURING THIS EPISODE YOU’LL LEARN:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Understanding what copywriting is and why it matters for your business</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Tips for writing good copy</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The role that market research plays in creating copy</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Understanding brand voice and brand personality</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The secret to developing a brand voice and personality?</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to show up authentically in your business</span></li> </ul> <p><strong