#94 - How Alina Bassi is tackling textile waste

<p>Every year more than 100 billion garments are produced globally.</p> <p>But more than 85% of all material used for clothing ends up in landfills or incinerators. And it’s no secret that producing waste at this rate is damaging the planet beyond repair.</p> <p>So what’s the solution to this pressing issue?</p> <p>Among the ventures tackling this question is Berlin-based startup Kleiderly, launched by chemical engineer turned entrepreneur, Alina Bassi. She’s a Google for Startups Female Founder alumni and in 2020 joined the Forbes 30 under 30 class of 2020 in the Manufacturing and Industry categor.</p> <p>Alina is convinced that everyone has a purpose - and for her, this is making the world more sustainable through innovation.</p> <p>With cutting edge technology she and her team work to reduce textile waste by creating a circular economy. Discarded clothes are given a new lease of life as sustainable plastic, being repurposed as clothes hangers, security tags and even furniture.</p> <p>In this episode of Speak Like a CEO, Oliver and Lena are joined by Alina to talk all things sustainability, innovation, and communication. You’ll hear more about:</p> <ul> <li>Alina’s tips on finding professional and personal purpose, and the impact this can have on business strategy</li> <li>Communicating effectively to help people understand the motivation behind your business</li> <li>How building a dependable network of mentors and founders helped Alina to scale Kleiderly</li> <li>The biggest differences between the UK and German startup scene</li> </ul> <p>Sounds interesting? Tune in now.</p> <p>__________________</p> <p>Are you passionate about a topic that you want to make heard more strongly. A good way is to start is by building your personal brand. Become Unignorable and check out Olivers book offer including 4 bonuses to set you up for success at <a href="http://www.oliveraust.com/unignorable">www.oliveraust.com/unignorable</a></p>