#92: Product Boss—How to Market & Grow Your Product-Based Business

<div class="p-rich_text_section">Everyone’s been asking, and it’s finally here: Our first IN-PERSON guide certification training since 2020! Building your own marketing business can be hard and lonely — but it doesn’t have to be. When you become a StoryBrand Certified Guide, you’ll join a like-minded community of marketers from all over the world. Not only will you get training on the StoryBrand marketing framework and licensing to use it with clients, you’ll get ongoing support and training from our team and fellow Guides.The StoryBrand Certification Training happening in Nashville, TN on May 16-18, 2023 includes…</div> <ul class="p-rich_text_list p-rich_text_list__bullet" data-stringify-type="unordered-list" data-indent="0" data-border= "0"> <li data-stringify-indent="0" data-stringify-border="0">Live keynotes from Donald Miller, Dr. J.J. Peterson, and Director of Certification Program, Macy Robison</li> <li data-stringify-indent="0" data-stringify-border="0">In-person collaboration and networking with Guides from across the country</li> <li data-stringify-indent="0" data-stringify-border="0">Hands-on training using StoryBrand’s messaging and business growth frameworks</li> </ul> <div class="p-rich_text_section">We expect spots to fill up quickly, so apply now at <a class="c-link" href= "http://storybrand.com/Guide" target="_blank" rel= "noopener noreferrer" data-stringify-link= "http://StoryBrand.com/Guide" data-sk= "tooltip_parent"><em><strong>StoryBrand.com/Guide</strong></em></a>.</div> <p> </p> <p><em>--</em></p> <p> </p> <p>If you’re a product-based business, generating sales can be a challenge. Like most creators and inventors, you probably started off making your products in your garage and selling them anywhere you could! But as your business grows, how do you know which products you should focus on selling and what selling opportunities are going to be most profitable?</p> <p> </p> <p>In today’s episode, J.J. and April talk with Jacqueline Snyder and Minna Khounlo-Sithep, founders of the Product Boss