91. Why Your Personal Brand Matters for Founders with Brand Strategist Claire Bahn

<p><span style="font-weight: 400;">With today’s CEOs being like celebrities and coming out as the face of their brand, personal branding is now even more important for startups.</span></p> <p><span style="font-weight: 400;">Thus, founders need to understand that it is in the best interest of their company for them to get out there and get loud. </span></p> <p><span style="font-weight: 400;">Personal brand strategist, Claire Bahn, joins me in today’s episode on branding. Find out what you need to do to get started, the common pitfalls people make, and lots of tips for building your personal brand.</span></p> <p><span style="font-weight: 400;">The right time to build your personal brand is now, so don’t miss this valuable episode!</span></p> <p><br /> <br /></p> <p><strong>We’ll talk about:</strong></p> <ol> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Claire’s journey to becoming a personal brand strategist</span> <strong>[01:38]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">What exactly is personal branding</span> <strong>[02:54]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The move from features and benefits to the face behind the brand</span> <strong>[05:15]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Your brand is already out there</span> <strong>[06:16]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The first step is to plan it out</span> <strong>[08:14]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">You are your biggest advocate</span> <strong>[11:20]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Niche down first and own your space</span> <strong>[14:19]</strong></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">You’re not just selling your name but the overall business</