9. 10 Mistakes Jewellers Make With Their Branding (and How To Fix Them) With Emma Rene

<div class="">Our wonderful guest Emma René joins us to talk about 10 mistakes jewellers often make with their branding, but even more importantly - how to overcome those mistakes. Emma and I have worked closely for the past few years. She’s an award-winning Art Director who has had a long career in advertising. She took some time out to raise a family and now works part-time as the Digital Marketing Coordinator for Jewellers Academy. She also runs her own jewellery label - Narratorium. She has a wealth of experience to share with us and we’re excited to welcome her.</div> <div class=""> </div> <div class=""> </div> <div class=""><strong class="">EPISODE RECAP</strong></div> <div class=""> </div> <div class=""> <ul> <li>Welcome Emma (3:58)</li> <li>Emma, would you start by introducing yourself and your background? (4:50)</li> <li>Let’s get started going through the ten mistakes. What is the first mistake a lot of handmade designers make when it comes to their branding? (1. A logo that is too elaborate) (7:13)</li> <li>Mistake 2. A lack of consistency throughout the brand (13:50)</li> <li>How do we get that consistency through the brand? (17:27)</li> <li>Mistake 3. Cluttered design or visuals (22:37)</li> <li>Mistake 4. Not having a clear brand story or perspective (25:25)</li> <li>This brand story is something that may evolve, isn’t it? (27:51)</li> <li>Mistake 5. Neglecting copy (30:24)</li> <li>This is your product descriptions, your writing on your website, blog, newsletters? (30:58)</li> <li>Mistake 6. A lack of focus on your customer (34:48)</li> <li>One example that comes to mind is if your model is completely different than who your demographic is, that could put them off. (35:50)</li> <li>Mistake 7. Being too polished or rigid with your brand (38:15)</li> <li>Mistake 8. The packaging doesn’t match your brand (41:25)</li> <li>You want to start small and go on a journey (43:53)</li> <li>Mistake 9. Not refreshing your brand over time (44:28)</li> <li>Mistake 10. Sharing irrelevant content (48:26)</li> <li>Oc