89: Why Transparency Matters with Todd Caponi

<p>Take a listen to <a href= "https://www.linkedin.com/in/toddcaponi/" target="_blank" rel= "noopener">Todd Caponi</a>, author of <a href= "https://amzn.to/2BxenrF" target="_blank" rel="noopener">The Transparency Sale.</a> Todd shares his take on why transparency matters in dealing with prospects and customers. His beliefs about sales and negotiation very closely mirror those we share here at No Bs Sales. He's an experienced sales guy, an awesome guest, and definitely No BS!</p> <p>Here are all the places you can find Todd:</p> <p><span style="font-weight: 400;">LinkedIn:</span> <a href= "https://bixel9.net/v1/t/c/8bcafc77-0a8b-de1d-205f-0efa396b5bec/outlk:479655bd-cb1e-496e-97e6-dbed24a6e23d/Multiple%20Recipients/https%3A%2F%2Fwww.linkedin.com%2Fin%2Ftoddcaponi%2F"> <span style= "font-weight: 400;">https://www.linkedin.com/in/toddcaponi/</span></a></p> <p><span style="font-weight: 400;">Twitter:</span> <a href= "https://bixel9.net/v1/t/c/8bcafc77-0a8b-de1d-205f-0efa396b5bec/outlk:479655bd-cb1e-496e-97e6-dbed24a6e23d/Multiple%20Recipients/https%3A%2F%2Ftwitter.com%2Ftcaponi"> <span style= "font-weight: 400;">https://twitter.com/tcaponi</span></a></p> <p><span style="font-weight: 400;"><a href= "https://www.amazon.com/Transparency-Sale-unexpected-understanding-transform/dp/1940858801/ref=sr_1_1?ie=UTF8&qid=1534871669&sr=8-1&keywords=transparency+sale" target="_blank" rel="noopener"><em>The Transparency Sale</em> on Amazon</a></span></p> <p><a href= "https://bixel9.net/v1/t/c/8bcafc77-0a8b-de1d-205f-0efa396b5bec/outlk:479655bd-cb1e-496e-97e6-dbed24a6e23d/Multiple%20Recipients/http%3A%2F%2Fwww.transparencysale.com%2F"> <span style= "font-weight: 400;">www.transparencysale.com</span></a></p>