89. The Importance of Data Privacy in Marketing

<p>Last month Dawn went on a trip, with Meta, to Washington DC to speak to our nation’s leaders about data privacy and the impact that it has on digital marketers as well as small business owners. She talks about how she explained, to government officials, the importance of using data when it comes to advertising for small businesses. Dawn worked with other advocates to push the conversation in a productive way. While the discussion of data privacy in marketing isn’t over, Dawn feels that she left her government officials with a better understanding of the benefits of data when it comes to marketing.</p> <p> </p> <p>Resources talked about in this episode - </p> <p dir="ltr">Digital Dawn Shopify checklist – <a href= "https://shopifychecklist.digitaldawnagency.com/checklist-opt-in">Shopify Checklist</a></p> <p dir="ltr">Digital Dawn Website - <a href= "https://digitaldawnagency.com">Digital Dawn</a></p> <p dir="ltr">Connect with us - <a href= "https://www.facebook.com/digitaldawnagency">Facebook</a>, <a href= "https://www.instagram.com/Digital_DawnAgency/">Instagram</a>, and <a href="https://www.linkedin.com/in/sinkule/">Linkedin</a></p> <p dir="ltr">Digital Dawn FREE Facebook Group - <a href= "https://www.facebook.com/groups/6FigureeCommSuccessStrategies">https://www.facebook.com/groups/6FigureeCommSuccessStrategies</a></p> <p>Book a call - <a href= "https://digitaldawnagency.com/discovery-call/">https://digitaldawnagency.com/discovery-call/</a></p>