#88: Ryan Holiday—The Crazy Story of a Narrative War and the Conspiracy That Won It

<p><span style="font-weight: 400;">The world around us is pretty bonkers.</span></p> <p><span style="font-weight: 400;">Fortunately, that’s good for us as business leaders. Behind every headline, there are so many lessons that can make our business stronger.</span></p> <p><span style="font-weight: 400;">Today on the Building a StoryBrand podcast, we hear the crazy story behind one of those headlines. Ryan Holiday is the author of</span> <em><span style= "font-weight: 400;">Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue</span></em><span style= "font-weight: 400;">, which tells the story of how Peter Thiel strategically launched a behind-the-scenes conspiracy to take down media giant Gawker.</span></p> <p><span style="font-weight: 400;">The story itself is wild, but when Ryan tells it, it becomes a study in how to use narrative, patience, and strategy if you find yourself in a battle of sorts.</span></p> <p><span style="font-weight: 400;">Maybe you’re battling a competitor for market share. Or battling a public misconception that’s hurting sales. In either case, this episode will give you a glimpse into what Thiel did behind the scenes to create the outcome he wanted.</span></p> <p><span style="font-weight: 400;">Give it a listen today!</span></p> <p><span style= "font-weight: 400;">http://buildingastorybrand.com/88</span></p>