87 - How to Crush LinkedIn in 2021 w/ Alex B. Sheridan

<p><span style="font-weight: 400;">If you want to generate lots of inbound leads and do so consistently, you’ll want to listen to what today’s guest has to say. He’s Alex Sheridan, a LinkedIn Video content creator. In just 6 months, he was able to leverage this skill to the point where he could leave his corporate 6-figure job to teach sales leaders how to do the same. He’s sharing how to blend education and entertainment, how to show up confidently on camera, and much more!</span></p> <p> </p> <p><span style="font-weight: 400;">The question on everyone’s mind is how did Alex do it? He was working in corporate sales, lots of cold calling and emailing, a typical B2B job. He always had a desire to inspire people, and there is something exciting about starting a company, a place where he could have true creative freedom. He began teaching smaller groups of salespeople how to stand out. After starting there, he began to realize his video content was being engaged with and people were reaching out to work with him. Building a personal brand and generating inbound leads quickly became the path he wanted to follow. Six months later, he was making more in his side hustle than his full-time job.    </span></p> <p> </p> <p><span style="font-weight: 400;">There are some common mistakes people make when producing video content to build their brand. The first being the topic and talking points surrounding your product or service without any context or targeted messaging. Your content should revolve around creating value for your audience--tips, tactics, strategies, etc. Give them educational, motivational, and entertaining content. </span></p> <p> </p> <p><span style="font-weight: 400;">Entertainment is a crucial part of creating content. Everyone has a unique trait they can bring out in this kind of content. It’s about being innovative and doing something no one else is doing. That’s the fastest way to grow. Inject your content with feeling--people buy with feelings and justify with logic. </span></p> <p> </p> <p><span style