86. From consistency to contribution: How design systems grow trees with Jay Smith at REI

<p>Chris Strahl sits with Jay Smith as they unravel the secrets of REI&apos;s design system consistency. Uncover how their groundbreaking approach to design, colors, and tokens is reshaping standards. With an eco-friendly twist: for every contribution to the system, trees are planted. As the system grows, so does a forest.</p><p><br/></p><p>View the transcript of this episode <a href='https://docs.google.com/document/d/15AUfPff_vHUxTPLtI48M_Of4tfCCFcIl/edit'>here</a>.</p><p><br/></p><p>Register <a href='https://knapsack-cloud.zoom.us/webinar/register/WN_laqrUBmyRmSqxihk3MylOw#/registration'>here</a> for our upcoming webinar, ‘What Really Matters in Design Systems’ on October 25th. </p><p><br/></p><p><b>Guest</b></p><p>Jay Smith is a systems thinker who loves building clever, durable solutions to root-cause problems. A Principal Product Designer at REI, he’s been creating and curating the decisions used by teams across the nation’s largest consumer cooperative for over a decade.</p><p><br/></p><p><b>Host</b></p><p>Chris Strahl is co-founder and CEO of <a href='https://www.knapsack.cloud/'>Knapsack</a>, host of <a href='https://twitter.com/thedspod'>@TheDSPod</a>, DnD DM, and occasional river guide. You can find Chris on Twitter as <a href='https://twitter.com/chrisstrahl'>@chrisstrahl</a> and on <a href='https://www.linkedin.com/in/chrisstrahl/'>LinkedIn</a>.</p><p><br/></p><p>Sponsored by Knapsack, the design system platform that brings teams together. Learn more at <a href='https://www.knapsack.cloud/?utm_source=podcast'>knapsack.cloud</a>.</p><p><br/></p>