86: Design Thinking: How to Evolve from Selling to Co-creation in a Virtual Meeting- w/ Ashley Welch (Author/Naked Sales)

<p>What is Design Thinking and how can you apply it to make your next virtual sales engagement collaborative and amazing?</p> <p>We explored how to leverage a three step approach of Discovery, Insight and Acceleration, with the expert on Design Thinking for sales, Ashley Welch, co-author of the book Naked Sales - How Design Thinking Reveals Customer Motives and Drives Revenue.</p> <p>In this interview we discussed how anyone in sales, even if they don't have drawing skills, can leverage a Design Thinking approach to improve empathy, gain trust, co-create a solution and accelerate buyers from "do nothing" to "Yes".</p> <p><a href="https://www.linkedin.com/in/awelch1/" target="_blank">https://www.linkedin.com/in/awelch1/</a></p> <p>#designthinking #salestransformation #salesenablement&nbsp;</p>