85: Leveraging Storytelling to Create a Sales Experience that Doesn’t Suck w/Melissa Madian (Chief Fabulous Officer and Sales Enablement Frontierswoman )

<p>Checkout a typical sales presentation or Success Story and you'll notice&nbsp;the solution provider is often the center of attention, but this is not what the best storytellers show us as a different, more effective path. A good story makes the buyer the hero, bringing us along on a journey of purpose from pain and despair&nbsp;to happily ever after.</p> <p>In this interview with Chief Fabulous Officer and sales enablement frontierswoman Melissa Madian we explore how to leverage visuals and storytelling, to sell like Netflix.</p> <p><a href="https://www.linkedin.com/in/melissamadian/" target="_blank">https://www.linkedin.com/in/melissamadian/</a></p> <p>&nbsp;#salesenablement #storytelling #valuestory #digitalselling</p>