83. The 3 Pillars of Post-Crisis Customer Communication w/ Brian Gilman

<p><span style="font-weight: 400;">The onset of the COVID-19 pandemic created a variety of crises and challenges at each of its 3 stages. Though the pandemic persists, its consequences are more clear and the crises become more manageable. As we enter a post-crisis phase (Jun 2020-Dec 2021), we must focus on the systems we’ve put in place to communicate with customers in terms of both how they’ve changed and how they must further evolve.</span></p> <p> </p> <p><span style="font-weight: 400;">In this episode,</span> <a href= "https://www.linkedin.com/in/bgilman1"><span style= "font-weight: 400;">Brian Gilman</span></a><span style= "font-weight: 400;">, Vice President of Solutions Marketing at</span> <a href="https://www.vonage.com/"><span style= "font-weight: 400;">Vonage</span></a><span style= "font-weight: 400;">, shares his perspective on the 3 pillars of post-crisis communications — and what has to change forever.</span></p> <p> </p> <p><span style="font-weight: 400;">What we talked about:</span></p> <p> </p> <p><span style="font-weight: 400;">- The permanent changes to customer communication systems</span></p> <p> </p> <p><span style="font-weight: 400;">- Why we say goodbye to “future proofing” (and perhaps to long sales cycles)</span></p> <p> </p> <p><span style="font-weight: 400;">- How to make the immediate shift to fast implementation and decisions</span></p> <p> </p> <p><span style="font-weight: 400;">- The 3 pillars of the post-crisis period: replacement for work from home, fail overs for continuity, and augmentation</span></p> <p> </p> <p><em><span style="font-weight: 400;">Subscribe, listen, and rate/review the Customer Experience Podcast on</span></em> <a href= "https://itunes.apple.com/us/podcast/the-customer-experience-podcast/id1453581989"> <em><span style="font-weight: 400;">Apple Podcasts</span></em></a><em><span style= "font-weight: 400;">,</span></em> <a href= "https://open.spotify.com/show/6dv6SvwyqOI02pjzJ8srQq"><em><span style="font-weight: 400;"> Spotify</span></em></a><em><span style= "fon