82. Unlock Your Startup's Momentum through Branding with Tacklebox Founder David Kelbaugh

<p><span style="font-weight: 400;">B2B startups may not see branding as crucial at the start. With half in the space focusing on features and benefits, you could be missing out on a powerful tool for building momentum for your business.</span></p> <p><span style="font-weight: 400;">Today’s episode is all about branding. Tacklebox’s</span> <strong>David Kelbaugh</strong> <span style="font-weight: 400;">covers the different misconceptions involving branding. What is his definition of it, and why your end goal should be to turn customers into your advocates. We also talk about the tactics that no longer work such as lower funnel performance marketing, and the steps any startup can take to build their brand.</span></p> <p><span style="font-weight: 400;">It’s time to take action on your company’s brand. So tune in and grab some amazing insights on what you can do.</span></p> <p> </p> <p><strong>Resource Links:</strong><strong><br /></strong></p> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">Brett Trainor Website (</span><a href= "https://bretttrainor.com/"><span style= "font-weight: 400;">https://bretttrainor.com/</span></a><span style="font-weight: 400;">)</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Download The Growth Readiness Checklist (</span><a href="https://bretttrainor.com/resources/"><span style= "font-weight: 400;">https://bretttrainor.com/resources/</span></a><span style="font-weight: 400;">)</span></li> <li style="font-weight: 400;"><span style= "font-weight: 400;">Tacklebox Brand Partners Website (</span><a href="https://tacklebox.us.com/"><span style= "font-weight: 400;">https://tacklebox.us.com/</span></a><span style="font-weight: 400;">)</span></li> </ul> <p> </p> <p><strong>We’ll be talking about:</strong></p> <p><span style="font-weight: 400;">David’s background in advertising</span> <strong>[01:20]</strong></p> <p><span style="font-weight: 400;">The type of companies they help to build momentum</span> <strong>[03:30]</strong></p> <p><span style="fo