#82 John DeRosa and Alex del Castillo on Measuring Effectiveness of Operations in the Information Environment

<p><span style="font-weight: 400;">The Cognitive Crucible is a forum that presents different perspectives and emerging thought leadership related to the information environment. The opinions expressed by guests are their own, and do not necessarily reflect the views of or endorsement by the Information Professionals Association.</span></p> <p><span style="font-weight: 400;">During this episode, Alex del Castillo of <strong><a href="https://zignallabs.com/">Zignal Labs</a></strong> and John De Rosa discuss applied social science related to measuring effectiveness of operations in the information environment. Our wide-ranging conversation touches upon h</span>elping decision-makers visualize the information environment, cloud computing, nurturing an innovation culture, and in-demand near-term future capabilities. John and Alex discuss how measuring IO effectiveness includes several sub-components such as horizonal and vertical contextual understanding of the whole information environment, establishing agnostic baselines, filtering and searching, target audience definition, and measuring based upon area targets instead of point targets. The national security and commercial marketplaces seem to be blending and asking for predictive and prescriptive analytics, narrative intelligence, sandbox information environments, geospatial, and meme analysis.</p> <p><strong>Resources</strong><span style= "font-weight: 400;">:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><strong>Cognitive Crucible Podcast Episodes Mentioned</strong> <ul> <li style="font-weight: 400;" aria-level="2"><strong><a href= "https://information-professionals.org/episode/cognitive-crucible-episode-69"> #69 Venhaus on ARLIS & the Cognitive Security Proving Ground</a></strong></li> </ul> </li> <li style="font-weight: 400;" aria-level="1"><strong><a href= "https://amzn.to/3nMaLqJ">Narrativized Strategic Choice</a> by John DeRosa</strong></li> <li style="font-weight: 400;" aria-level="1"><strong><a href= "https://thestrategybridge.org/the-bridge