81: A new way to CMO: No Forms. No Spam. No Cold Calls w/Latane Conant (6Sense)

<p>A CMO who continues to rely on spam, forms and cold calls is so yesterday. Buyers demand more, and there is a better way to connect, engage and sell by doing less.&nbsp;This according to my interview with&nbsp;Latane Conant, the CMO for leading account-based marketing firm 6sense and a new author with an important book that was the basis of our discussion.</p> <p>Latane was direct, frank and for a change, she kept our talk G-rated! If you are a marketing leader, you have to get Latane's take on how to outperform by leveraging ABM in a new&nbsp;way to optimize your marketing and sales.</p> <p><a href="https://www.linkedin.com/in/latane-conant/" target="_blank">https://www.linkedin.com/in/latane-conant/</a></p> <p>#CMO #b2b #marketing #accountbasedmarketing #accountbasedselling #ABM #ABS #buyersjourney #marketingoptimization #salesoptimization #salesperformance #salesenablement #marketingtech #salestech</p>