809. Product-Based Vs. Personal Brand: The Importance Of Organic Content, How To Identify The Gap In Your Industry, And How To Make Your Personal Brand Sellable With Tiffany Carter of ProjectME

<p><span style="font-weight: 400;">Tiffany is a top business strategy specialist and coach, responsible for generating more than one hundred and twenty million dollars in sales transactions. We are saying things in this episode that might be hard to hear, but they will certainly help you determine if you’re ready to stick it out in your business or not. We’re talking all about the differences between a personal brand and a product-based business, how to bring both to market and make them sellable and pivoting when the time is right. Tiffany currently runs two businesses––one that scales multi-billion companies like Proctor & Gamble, Kraft Foods, and Nabisco––and another that is her passion project, ProjectME with Tiffany Carter, to help small business owners make money online using the strategies and techniques that are typically only accessible by big businesses. </span></p> <p> </p> <p><strong>IN THIS EPISODE, WE TALK ABOUT:</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">How to conduct market research that’s free</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">The importance of packaging for products</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Trading time for money and how this is incorporated into personal brands and product-based businesses</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Why you should always be creating free, organic content</span></li> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">Filling a gap in your industry and how to find it</span></li> </ul> <p> </p> <p><strong>RESOURCES</strong></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style= "font-weight: 400;">To get you started on your journey to leading your Most Exceptional life, Tiffany created a free ProjectME Pocket Guide: 5 Steps to Creating Financial Freedom, available on her website at</span> <a href= "https://ww