#8: How to Start Your First Marketing Campaign

<p><span style="font-weight: 400;">In Episode #8 Eric and Neil talk about starting your first marketing campaign. When your business is brand new, you may want to try to get as much traffic as possible—but what you really need to worry about is creating one-on-one relationships with your first few customers.</span></p> <h3><strong>Time Stamped Show Notes:</strong></h3> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">00:25 – Where should you start your first marketing campaign? – “What worked for someone else won’t necessarily work for you.”</span></li> <li style="list-style: none; display: inline;"> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">01:00 – Neil’s experience copying the campaigns of other companies</span></li> </ul> </li> <li style="font-weight: 400;"><span style="font-weight: 400;">01:20 – “Throwing spaghetti on the wall.”</span></li> <li style="list-style: none; display: inline;"> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">01:35 – Finding what sticks</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">02:00 – Picking one tactic that has the most potential</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">02:15 – Adding tools as you see success</span></li> </ul> </li> <li style="font-weight: 400;"><span style="font-weight: 400;">03:00 – What’s your take on focusing on one area? – “That’s fine, just pick the one that sticks.”</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">04:00 – Growth for entrepreneurs</span></li> <li style="list-style: none; display: inline;"> <ul> <li style="font-weight: 400;"><span style="font-weight: 400;">04:10 – one-on-one contact</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">04:30 – An example of this strategy</span></li> <li style="font-weight: 400;"><span style="font-weight: 400;">05:11 – “First hundred customers are all being acquired manually.”</span></li> </ul> </li> <li style="font-weight: 400;"><span style=