79: Navigating the Dynamics of Family Business

<p>The majority of small businesses are family-owned. Complex dynamics come into play as family members navigate business decisions while seeking to enjoy leisure time together.<span class= "Apple-converted-space"> </span></p> <p>Join Dr. Sabrina, Mike, and their guest, Alex Schauer, on today’s episode, as Alex shares her personal story of running a business with her family, what she has learned, and how she uses her personal experience to serve her clients.</p> <p>Alex Schauer works with business leaders to increase their revenue. On the day she married her husband, she also became an integral part of their family’s manufacturing company.<span class= "Apple-converted-space"> </span></p> <p>She learned firsthand the challenges family business leaders face working with siblings and parents—while also growing a thriving business.<span class= "Apple-converted-space"> </span></p> <p>Over the past 2 years, she has helped over one hundred businesses create a marketing strategy to increase their revenue. She especially loves working with family businesses to help them communicate their marketing message—without telling the story about how their grandfather started the company!</p> <p>Profit by Design is a Tap the Potential production in collaboration with Small Business Consulting Group.</p> <p><strong>Show Highlights:</strong></p> <ul> <li>Marrying into a family business, Alex and her husband spent the first year navigating married life and business life.</li> <li>The family business needed help with marketing, so Alex stepped into that role and found creative ways to market their company and product.</li> <li>Using the StoryBrand framework, their revenue increased by 417%.</li> <li>Other businesses saw what Alex’s business had achieved and reached out for more details. This was Alex’s introduction to working with other businesses to create a marketing strategy to help them increase their revenue.</li> <li>Dr. Sabrina explains psychological dynamics at play in family business and ways to successfully communicate as a f