79. A 4-Part Framework for a Frictionless Experience w/ Anthony Coundouris

<p><span style="font-weight: 400;">Customer experience shouldn’t be an afterthought. Unless you’ve intentionally built it into your organization’s core, you probably aren’t offering an especially frictionless customer experience.</span> <span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;"><br /></span><span style= "font-weight: 400;">Wait, what’s so bad about friction?</span></p> <p> </p> <p><span style="font-weight: 400;">In this episode, I interview</span> <a href= "https://www.linkedin.com/in/anthonycoundouris/"><span style= "font-weight: 400;">Anthony Coundouris</span></a><span style= "font-weight: 400;">, the founder of</span> <a href= "https://runfrictionless.com/"><span style= "font-weight: 400;">run_frictionless</span></a> <span style= "font-weight: 400;">and author of</span> <a href= "https://www.amazon.com/run-frictionless-free-founder-sale-role-ebook-dp-B07M98QXFS/dp/B07M98QXFS"> <span style= "font-weight: 400;">run_frictionless</span></a><span style= "font-weight: 400;">, about removing friction by aligning 4 quadrants in your business.</span></p> <p> </p> <p><span style="font-weight: 400;">What we talked about:</span></p> <p> </p> <p><span style="font-weight: 400;">- How to reduce friction by designing to and operating from the four quadrants</span></p> <p> </p> <p><span style="font-weight: 400;">- Why you should ignore your competitors and focus on customer expiry</span></p> <p> </p> <p><span style="font-weight: 400;">- How to attract and hire people based on shared beliefs</span></p> <p> </p> <p><span style="font-weight: 400;">- Why 70% of buying decisions are based out of Q3 (Who We Are) and how to insulate yourself by inspiring irrational buying forces</span></p> <p> </p> <p><span style="font-weight: 400;">- How to uncover wild inconsistencies between what sales leaders think they’re selling and what’s actually for sale</span></p> <p> </p> <p><em><span style="font-weight: 400;">Subscribe, listen, and rate/review the Customer Experience Podcast on</span></em> <a href= "ht